Paid surveys have existed for many years, even before the internet existed. Today, they are very popular. There are literally thousands of companies who simply produce and distribute paid surveys for clients, and there are millions of people who take said surveys. You too can benefit from paid surveys, regardless of your age, gender, race, etc.
If you’re wondering why someone would ever pay you to take a simple survey, you should understand that for massive corporations like Pepsico, Woolworths, etc. it’s all about knowledge and demographical data. Large companies want to know how their products are seen in the eyes of the average person, so that they can make changes, market to the right crowd, etc. And while it may seem like a lot of money to spend on research, the knowledge gained by these companies is in most cases much more valuable than the actual cost.
Large corporations will also put out surveys about products or services that don’t yet exist, or that are not offered yet by said company. This allows them to gather information and feedback from people all around the world, of all different mindsets, ages, etc. about their product, before they even start full-scale production. This knowledge is priceless to these companies, because it lets them make last-minute changes to their products before the official launch.
There are a number of ways you can benefit from paid online surveys. The first and most obvious way is the monetary reward you will receive. The amount of money you are given for completing a survey will vary widely, but it’s usually in the range of $1-$5 for a short survey (they rarely take more than 30 minutes). There will be the occasional $5-$10+ survey, and every once in a while you will be invited to take a more difficult survey, or even an at-home product evaluation (they mail you a product and you review it). These more difficult surveys often pay much more, and many product tests allow you to keep the product you received, free of charge.
Besides the money, surveys will also educate you on the products of tomorrow. You will receive information about new products – including movies, electronics, cars, and virtually everything else – before they are even announced to the public. Plus, you are given the opportunity to significantly change the way a product will be made. Your opinion DOES matter – so much that many companies are willing to pay good money for it.